Beauty Industry

Merchandising
& Marketing

What makes FIDM's program so unique?

The Beauty Industry Merchandising & Marketing Program is a comprehensive curriculum that offers students an insight into the World of Beauty, as it reveals the complexities and challenges of each of the components and factors that make up the industry. The 13-course Beauty major offers theoretical and practical disciplines as well as interactive demonstrations and hands-on application in a broad range of subjects from concept, product, and package development to strategic planning, brand management, communications, and entrepreneurship. Graduates will possess the knowledge, language, and skills to distinguish career opportunities in many fields including Marketing, Product Development, Management, Package Design, Entrepreurship, Sales, Retail Operations, Spa, and Wellness.