Monthly Website Review - May 2004

http://www.MakeupAlley.com

Have you ever shopped for a moisturizer and wondered if it actually did what the packaging said it was going to do? Ever wonder if there was a cheaper drugstore alternative to your favorite blush? Ever have a beauty product question and no one to ask? MakeupAlley.com is here for you! This addictive site is so useful that you won’t buy beauty products again without looking here first.


MakeupAlley’s features include:

Productville: read honest product reviews posted by members
Shopping Diary: track your purchases and look at what others are buying
MUA Cares: donate unused makeup to women in need
Swap: swap gently used products with another member
Message Boards: chat online with other members about makeup, skincare, haircare, fashion, health/fitness, etc.

You can read product reviews of nearly every brand out there, or you can do a targeted search by category, from blush and bronzer to sunscreen and makeup tools. The member base is comprised of thousands of women of all ages, ethnicities, nationalities, and skin types, “delivering the dish on today’s best-selling beauty goods!” When last checked, the site contained 319,178 reviews of 42,789 different products. MakeupAlley.com gets five “lipsticks” out of five for being so fun and informative.


Reviewed by R & RC Staff Member - Kirstie Harless - S.F

 

 

Monthly Magazine Review - May 2004

Title: Visual Merchandising And Store Design
Publisher: ST Media Group International
407 Gilbert Avenue
Cincinnati, OH 45202
513.421.2050
513.421.5144 fax
ISSN: 0745-4295
Website: http://www.visualstore.com
Published: monthly
Subscription Rate: $42.00

Visual Merchandising and Store Design (VM ? SD) is a trade publication that gives the reader an immediate impression of what to expect just from its title. However, it separates itself from other retail magazines by focusing on giving the reader the very best of current innovations in the industry as well as keeping an eye towards the future.

The April 2004 issue spotlighted the following:

• Timberland’s new flagship store in Tokyo.
• Van’s expands its SoCal style to London.
• The sensory stimulation of the Michael K store in SoHo.
• The use of theatrical lighting in retail.

In addition to having great features each month the aspect that really reflects VM ? SD’s attitude of keeping the reader aware of future innovations are the editorials. In this issue an author discusses the topic of reinterpretation in the 90’s and our current decade and its effect not only in store design, but also in art, movies, and fashion and asks the question, “Where are the New Classics of Tomorrow?” It’s a great article that speaks to and challenges anyone who considers him or herself a designer or artist.

VM ? SD chooses to focus on content and has very few advertisements compared to similar publications. It’s filled with great photos that visually relate the information of each article. Whether you’re major is Visual Merchandising or Graphic Design or you are just curious, you’ll take away something invaluable from this magazine. Give it a look!

Reviewed by R & RC Staff Member - Brian Seguin

 

 

Monthly Book Review - May 2004

Title: Hip Hotels USA
Author: Herbert Ypma
Publisher: Thames & Hudson
500 Fifth Avenue
New York, NY 10110
212.354.3763
Website: http://www.thamesandhudsonusa.com
ISSN: 0500284040
Copyright: 2003
Pages: 256
Price: $29.95

Any book with the word “hip” in the title that lists the matronly Mark Hopkins Hotel in San Francisco is worth looking at if only to find out the author’s definition of “hip.” Herbert Ypma makes a pretty good case for the Mark Hopkins describing the Room of the Dons, “a stunning1920’s ballroom with a series of seven-foot-high murals that relate the history of California in high Art Deco style…with its pilasters, panels and medallions delicately accented in turquoise, melon and persimmon….” In this review of 40 hotels across the United States, stunning photographs further substantiate his choices. In addition to his acute aesthetic sensitivity he brings a social awareness that is as refreshing as it is informative.

Examples of Ympa’s attention to detail on the subject of Haute Hotels, include:
• The Hotel George in Washington, D.C. and references to Native American chiefs lobbying in the capitol to protect their lands during the westward expansion.
• Rancho de la Osa, a dude ranch in Arizona, with saddles for seats in the bar.
• The Standard Hotel in downtown Los Angeles which boasts “bright red capsules that stand like little spaceships beside the pool [that] were designed for groups of up to twelve to enjoy cocktails sitting on the gently vibrating waterbeds.”

Hipness doesn’t come cheap, however. Prices are mentioned as well:
• The witty Duchamp in Sonoma Valley, CA with its surrealistic touches comes in at $225.
• The Cedar Creek Treehouse near Seattle goes for $250 a night.
• The gorgeous Canoe Bay in Wisconsin for $300.
• The stately Wheatleigh, a “magnificent Italianate mansion” in the Berkshires rings in at $425.

Most of the hotels listed sound at least intriguing if not downright fabulous, but the only one I could afford was the Wigwam Motel in Holbrook, AZ. This funky throwback to the 1950’s is located on the historic Route 66. “The outlines of the white concrete teepees with their graphic red detailing stand out a mile away on this dead flat terrain,” states Ypma. This is high plateau Navajo country, famous for its petrified fossil forests. This truly hip hotel costs $35.00 and up. Can’t wait to get there!



Reviewed by R & RC Staff Member - Judith Wehlau - S.F.