Monthly Website Review -December 2001
www.gag.org

The official website for the Graphic Artists Guild

The Graphic Artists Guild (The Guild) is a national union of illustrators, designers, web creators, production artists, surface designers, and other creatives. This website is an excellent resource for anyone currently working in the industry or looking to become involved in it.

The www.gag.org website features resources including the following...

  • Highlights from recent news, copyright and legal issues that pertain to graphic artists.
  • A contract monitor that provides information needed to understand complicated legal jargon.
  • Resources such as JOBlines news, disability access symbols, contract monitor, and suggested guild guidelines for art competitions.
  • Local graphic artist information with documents that can be downloaded in a PDF format.
  • Links to guild members' portfolios.
The Guild's website is dedicated to the graphics arts industry and offers multiple resources with easy access for both members and non-members. So if you are looking for trade show information or searching for a job in this creative industry, www.gag.org is your one-stop source for everything pertaining to this profession.

www.gag.org site copyright © 1995-2001.
Reviewed by FIDM R&RC staff members Varinia Rangel and Monika Earle.

 

 
Monthly Magazine Review - December 2001
Title: BOBBIN MAGAZINE

Publisher: Bill Communications, Inc.
1500 Hampton Street Suite 150
Columbia, SC 29201
803.771.7500
ISSN: 0896-3991
Published monthly by Bill Communications Inc.
Web Site: www.bobbin.com
Subscription Rate: $48.00 per year
The Business & Technology Authority for the Sewn Products Industry...

Are you looking for the latest information on business and technology in the apparel industry? How about information on changes and currents trends in the sewn products industry? If the answer is yes, then Bobbin Magazine is the source for you.

Bobbin provides a wealth of information and resources to its readers through...

  • Industry trend reports
  • Product news & reviews
  • In-depth articles on globally diverse companies
  • Trade show coverage
  • Reviews of new equipment & standards

With such in-depth and comprehensive information there is no wonder why Bobbin proclaims itself "The Business & Technology Authority for the Sewn Products Industry." So if you are interested in market reports, global profiles, and the latest in technology innovations, open up a copy of Bobbin today.

Reviewed by FIDM R&RC staff member Peter Davis.

 

 
Monthly Book Review - December 2001
Title: The Great Tween Buying Machine - Marketing To Today's Tweens

Authors: David L. Siegel, Timothy J. Coffey, Gregory Livingston
Publisher: Paramount Market Publishing Company
301 S. Geneva Street, Suite 109
Ithaca, NY 14850, 607.275.8100
ISBN: 0-9671439-6-9
Copyright: 2001
Pages: 225
Price: $47.50

Belonging, Power, Freedom, Fun...

Tweens are an ever-expanding segment of the population, currently numbering over 20 million consumers. They are kids between the ages of 8 and 12 who account for at least $260 billion in annual spending. "The Great Tween Buying Machine: Marketing To Today's Tweens" takes an in-depth look at the world of pre-teens. This book explores how this target market has changed over the last few years.

Some key concepts covered include...

  • Tweens influence parental spending and buying patterns.
  • Tweens are technology savvy and have a keen sense of what is cutting edge.
  • Tweens' rapid growth includes a growing understanding of and interest in product merchandising.
  • Tween peer pressure often leads to brand loyalty.
  • Tweens' favorite things: food, music, fashion, and toys.

"The Great Tween Buying Machine" is the definitive study for anyone preparing to market to this large and increasingly powerful group. Understanding this demographic is the key to establishing life-long allegiance to products and brands.

Reviewed by FIDM R&RC staff members Carol Buckles and Monika Earle.