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Seeing honest information about the cosmetics industry? Paula Begoin, a recognized consumer expert and author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don’t Go To The Cosmetics Counter Without Me, hosts her own website (www.cosmeticscop.com) that provides frank information about cosmetics and the cosmetics industry. Paula also owns her own makeup line call “Paula’s Choice” which is available through the website. Cosmetics Cop is a “one-stop-shop” for extensive reviews, tips, research, and online shopping.
Well designed and easy to navigate, the following Cosmetics Cop content is particularly beneficial:
- Free Beauty Bulletin - Sign up and receive the best of beauty 2004.
- Product Reviews - Investigate and rate an extensive list of over-the-counter and prescription brand name products.
- Makeup Tips - provides “how to” application procedures per type of cosmetic (false eyelashes or blush, for example).
- Featured Articles - Articles such as: “Mad Cow Disease In Cosmetics?” or “How Cosmetic Advertising Misleads” showcase hot topics and Q & A sessions.
- Ingredient Dictionary - Allows one to research terminology, drug names, and specific ingredients used in cosmetics.
Cosmetics Cop is geared towards women over the age of 25 who have become frustrated with endless products that over-promise and under-deliver. However, diverse readers from any age bracket or gender can find useful advice and technical information, such as the ingredient dictionary, and apply it to their lifestyle. The most profound point of the website is the fact that Paula’s Choice products, though featured, are not pushed upon the reader and potential customer. Instead, Paula recommends hundreds of products within all price ranges that are readily available in drug and specialty stores.
Reviewed by R & RC Staff Member - Karen Schultz
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Publication: Paper Magazine
Publisher: Paper Publishing Company
365 Broadway, 6 th Floor,
New York, NY 10013
212.226.4405
212.226.0062 fax
Website:http://www.papermag.com
ISSN: 1092-6305
Published: Monthly
Subscription Rate: $14.95 per year
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Hardly another fashion/lifestyle/art magazine, Paper is a fantastic voyage through a graphic landscape sprinkled with hip takes on what’s happening. Devoid of presumption, Paper easily blends in photos of star-studded events without the fuss of gossipy weeklies. Tech news is readable without an advanced degree in computer science, and the business news doesn’t drip with the corrupt lingo found only on Wall-Street. Topics we might have once found puzzling, even boring, are given a glittery new wrapping.
What about the gossip hungry? Dying for a fix of tabloid worthy bits and pieces? Paper knows that along with insightful journalism and out of the blue news, the people want to know…where are all the coolest parties in NYC?! Tucked between eye-brow raising ads and too-good to put down interviews, is PM, “ New York’s Nightlife Tabloid”.
Paper Magazine packs into a mini-magazine a few “gotta” know details of the Big Apple.
- Restaurants, where you can find the most carb laden noodles and the most decadently sinful desserts in town.
- Shake your bon-bon nightclubs and live shows so good you’ll swear to never buy another CD again.
- Where some of the best cocktails are shaken, not stirred.
For those into the art scene, Paper Magazine squeezes in mini reviews of some afternoon worthy galleries and openings. And for the thespian in everyone, a quick review of the must sees on the New York stage, including dates, times and most importantly, the wallet damage to expect for a night of culture in N-Y-See. Although it concentrates primarily on New York, Paper allows every reader to take an evening stroll along trendy neighborhoods, sip a cold martini (if you’re over 21) at a plush bar, escape into an art gallery on a rainy New York day, and attend the opening of a favorite new boutique without ever having to leave the West Coast sunshine.
Reviewed by R & RC Staff Member - Melissa Rubio - O.C. |
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Author: Johnny Tucker
Publisher: Rotovision SA, Sheridan House
112-116A Western Road, Hove
East Sussex BN3 1DD, England
http://www.rotovision.com/
ISBN: 2880467292
Copyright: 2003
Pages: 160
Price: $40.00
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What is the goal of Visual Merchandising (VM)? This is the question Johnny Tucker, international visual merchandising guru, explores in his new book, Retail Desire: Design, Display and Visual Merchandising. Tucker writes that with Visual Merchandising, “Lifestyles are promoted, stories are woven, eye-catching, head-turning, even stomach-churning, material is used to give life and a depth of cultural meaning to that essentially bland word, the Brand.”
Using examples from boutiques around the world, from Prada’s flagship store in New York to naKed bunch in Tokyo, Tucker illustrates new VM concepts and techniques using real-life examples. Lighting, specialty displays, unusual mannequins and innovative materials are thoroughly explored in an easy to understand format. For those without Louis Vuitton’s budget, Tucker shows how graphics, “quick, cheap and efficient” and the “judicial use of color” can create statement-making displays for less.
Why is establishing a cultural connotation so important to name-brand companies? Through VM companies can make their customers feel good about themselves via their purchasing power, ensuring that they will buy more and buy often. “Despite the occasional applications of new technology, in truth, visual merchandisers and designers spend their entire working lives striving to find a new angle on the same thing, trying to differentiate their work or products in a huge and increasingly competitive market.” Ultimately, the goal is to sell product.
Jargon/Acronyms used in Retail Desire:
- VM – Visual Marketing
- FMCGs – Fast Moving Consumer Goods
- 3D Brand – when a brand takes the entire in-store environment… into the realms of graphics, audio-visual media, point of purchase material...total embodiment of the brand.
- Specials – customized work, such as special mannequins or displays, used to creative an unique environment specific to the store/brand.
Retail Desire is an excellent resource for future VM professionals, as it presents both the artistic and commercial aspects necessary to create a successful presentation. Through and well-researched, Retail Desire is a welcome addition to the R&RC’s collection.
Reviewed by R & RC Staff Member - Sophie Lalazarian
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